Understanding Domain Reputation and Why It Matters
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Gone are those days when IP reputation had been super important but now most of us send email using a shared IP which has diluted the importance of IP reputation and concentrated the importance of domain reputation. Nowadays domain reputation plays a key factor in deciding the delivery rate of
Choosing the right monetization method for your newsletter
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Every newsletter owner spends a ton of time every week to curate content for their audience, though most of us do this out of passion but at some point, a newsletter evolves into a much bigger thing and starts consuming too much of our valuable time. It's that when it
Improving open rates with a creative subject line
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I was talking to a friend of mine who happens to work as an email marketer at a million dollar company. We happened to talk about open rates and factors which effect the open rate of most emails. According to him, three things had the most effect on the open
Substack vs. Revue
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Twitter recently dropped the biggest news so far in 2021. That news was that Revue has been acquired by Twitter and it's a free service now with no monthly charges. Well, that's the exact same service which Substack has been offering for years. Plus Revue offers some amazing (and important)
Guide on Collecting Feedback for your Newsletter
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Building and writing a newsletter is the easy (somewhat) part. Growing your audience and connecting to them is the tough part. To fix this you need to make sure your audience start engaging with the content and believe me or not it's very hard. Even the best of us fail
How to Use Your Unsubscribe Page to Win Back Subscribers
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We all know that unsubscribe page is the last thing which a leaving subscriber will see but as newsletter owners do we want that to happen? I'm guessing no, we want our subscribers to stay. So instead of considering unsubscribe page as the exit point, consider it as an entry
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