Are we in a newsletter bubble with the Newsletter Crew Community

21 Sep 2020

About this episode: This week we have the first Newsletter Crew community episode. We’re going to start doing community episodes frequently now. These episodes will consist of having 3-4 members of the Newsletter Crew community come on and discuss hot topics within the newsletter space. And this week we’re discussing a very interesting topic. Are we in a newsletter bubble? This week we have Zahid, Reza, Rohan, and David joining us! Zahid is a newsletter publisher and maker of Mereku, a discovery platform for newsletter content. Reza, who is a writer and startup growth strategist and Head of Growth at Sorted and writes a weekly newsletter called Out of Curiosity, which promotes mental models to help you get 1% better every day. Rohan runs the Bootstrapped Branding newsletter which helps all kinds of early-stage entrepreneurs build killer brands without big budgets, personal connections, or prior experience. and David who runs The Land of Random, a newsletter rediscovering the magic of the internet.

Video Link: https://www.youtube.com/watch?v=0vnL75CsSKA

Episode sponsor: SparkLoop (https://sparkloop.app/)

Feature Newsletter Growth Story: This week we’re featuring Victor Lei, creator of The Average Joe newsletter. Victor’s newsletter is growing 30% faster with a SparkLoop referral program without having to lift a finger.

Show Notes & Insights:

We’re still early in this newsletter cycle. The bubble is far out but coming.
A lot of people will drop off after they either go back to work or their circumstances change.
Are we really in a “bubble” or simply a hype cycle?
Newsletters are becoming what blogs were ten years ago.
Our tastes are shifting, we all want to go straight to the source.
The ways, means of creation, and barriers are entry have been changed. It’s so much easier to start a newsletter today.
Newsletters are a medium that will get more popular due to the sea of content that’s here.
Newsletters get the keys to the kingdom.
Most people who start a newsletter will drop off.
There is something inherently human about newsletter type of communication.
Newsletter fatigue is only happening in our own newsletter bubble. Normal people probably are only subscribed to one or two newsletters.
Practice in public.

Newsletter Crew Community Guests:

Zahid Lilani: @ZahidLilani, Mereku
Reza Saeedi: @rezsaeedi, Out of Curiosity
Rohan Gandhi: @timesnewrohan, Bootstrapped Branding
David Nichols: @land_ofrandom, Land of Random

Patreon: if you’re interested in supporting the show, become a patron here https://www.patreon.com/newslettercrew. We’ll be reading the supporters each week.

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