About this episode: In this episode, we gathered a few members from the Newsletter Crew community to discuss the problems with building on Substack. Now it won't be an hour of straight bashing but a conversation about who's it really built and the pitfalls newsletter creators can fall into when using it.
Show Notes & Insights:
- Many creators leverage Substacks authority as a newsletter platform to grow their subscriber base.
- Substack will eventually need to go to a SaaS model since many newsletter creators are realizing that they should do all of their free stuff on Substack then move off of it when they start earning revenue.
- Substack subdomains will kill your newsletter's SEO.
- Substack still in a way owns your content. You're hosting it with them, thus it's affected by any of their changes.
- Anything you want to rank, put it on your root domain. Put your Substack on a subdomain for your newsletter. Thus you get the best of both worlds.
- Substacks discoverability has been an issue since they're more inclined to promote their paid publications versus the free ones due to the incremental income they would generate.
- Newsletters might not be the best medium to provide a paid product.
- The standard progression: Free newsletter -> paid newsletter -> paid community -> something even more.
- The real moat isn't your newsletter content, it's the community you build.
- There's been a lot of plagiarism going around within the newsletter world, thus building a community as a moat is a very good idea. Unless your moat is your own opinion.
- If you're running a curation based newsletter, you should watch out for some of the newer software services out there that curate for you.
- As a newsletter creator, you need to figure out how to keep adding more and more value.
- Not enough newsletter creators ask their power users what the value they are actually getting from the newsletter.
- You should always be asking yourself, what can you provide that no-one else can.
- Direct to consumer is a trend that's here to stay and newsletters are just the start of it.
Newsletter + Guest Info:
- Ray Daly: https://reading.email/
- Kevin Indig: https://www.kevin-indig.com/
- Richard Patey: https://website.investing.io/
Episode 18 Video: https://youtu.be/atOdLYEqL04
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