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Growing to 20k+ with Anne-Laure Le Cunff of Ness Labs

Yaro Bagriy
Yaro Bagriy

About this episode: On this episode we have the talented Anne-Laure Le Cunff. She runs a newsletter called Maker Mind that currently has over 20k subscribers. We'll cover topics like lead magnets, monetization, sponsorships, affiliates, growing to 20k subscribers and more!

Episode Sponsor: EmailOctopus
"EmailOctopus has the flexibility to design great-looking newsletters that stand out. The best part is it's free until 2,500 subscribers."
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Show Notes & Insights:

  • Many newsletters that are part of a bigger company or personal brand would benefit from naming their newsletter something different. This opens up the possibility of launching multiple newsletters under the same umbrella.
  • To see consistent growth you must be consistent and promote it on every channel that makes sense.
  • Promote your content systematically.
  • If you are consistently creating great newsletter content others will inevitably promote it for you.
  • If you're looking to increase landing-page subscribe conversion then offer a lead-magnet as an incentive to subscribe.
  • The more traffic the better, if you're not able to convert anyone to subscribe then it's wasted.
  • The quality of subscriber may not be as high with a lead magnet than without.
  • The biggest problem with lead magnets is individuals subscribing solely for the lead management. They may unsubscribe right after or never open another email after.
  • Lead magnets aren't a magic bullet. It will increase conversions but don't rely on it solely for growth.
  • Being highly-selective with the sponsors will keep the trust between you and your subscribers.
  • Sponsors help a newsletter stay free. It's a win-win-win approach.
  • Every newsletter is unique. Really think through if sponsorship is right for your newsletter.
  • Don't wait until you're in front of your screen to start writing your long-form content newsletter. Constantly be thinking about and writing down ideas for it.
  • Keep on showing up, keep consistent, keep providing value and you will see an impact on growth and engagement.

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Yaro Bagriy

Podcast host & community manager

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