Growing to 20k+ with Anne-Laure Le Cunff of Ness Labs

About this episode: On this episode we have the talented Anne-Laure Le Cunff. She runs a newsletter called Maker Mind that currently has over 20k subscribers. We'll cover topics like lead magnets, monetization, sponsorships, affiliates, growing to 20k subscribers and more!

Episode Sponsor: EmailOctopus

"EmailOctopus has the flexibility to design great-looking newsletters that stand out. The best part is it's free until 2,500 subscribers."

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Join the Newsletter Crew

Want to build a successful newsletter? Join the community and connect with successful newsletter creators who can help.

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How To Improve Your Newsletter Welcome Emails: Best Practices and Examples

Your welcome email is your chance to showcase your unique personality and build your relationship with your subscribers. Don't send a generic email - follow these tips to optimize your welcome email.

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Show Notes & Insights:

• Many newsletters that are part of a bigger company or personal brand would benefit from naming their newsletter something different. This opens up the possibility of launching multiple newsletters under the same umbrella.
• To see consistent growth you must be consistent and promote it on every channel that makes sense.
• Promote your content systematically.
• If you are consistently creating great newsletter content others will inevitably promote it for you.
• If you're looking to increase landing-page subscribe conversion then offer a lead-magnet as an incentive to subscribe.
• The more traffic the better, if you're not able to convert anyone to subscribe then it's wasted.
• The quality of subscriber may not be as high with a lead magnet than without.
• The biggest problem with lead magnets is individuals subscribing solely for the lead management. They may unsubscribe right after or never open another email after.
• Lead magnets aren't a magic bullet. It will increase conversions but don't rely on it solely for growth.
• Being highly-selective with the sponsors will keep the trust between you and your subscribers.
• Sponsors help a newsletter stay free. It's a win-win-win approach.
• Every newsletter is unique. Really think through if sponsorship is right for your newsletter.
• Don't wait until you're in front of your screen to start writing your long-form content newsletter. Constantly be thinking about and writing down ideas for it.
• Keep on showing up, keep consistent, keep providing value and you will see an impact on growth and engagement.

Newsletter + Guest Info:

• Anne-Laure Le Cunff: https://anne-laure.net/
• Ness Labs: https://nesslabs.com/

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