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Publishing workflow with John Saddington of Yen.fm

Yaro Bagriy
Yaro Bagriy

About this episode: This week we have John Saddington who's been running newsletters for over 10 years now. John is currently running his newest newsletter called Yen.fm, a daily newsletter for community-minded professionals. I wanted to bring him on the podcast because he wrote a really interesting deep dive called Build, Test, and Launch an Email Newsletter From Scratch. In that deep dive, there's a section on how to build a publication workflow that won’t burn you out. So in this podcast, we're going to dive deep into this workflow to help you in your newsletter journey. We're also going to talk about the writing process changes over the years.

Episode Sponsor: EmailOctopus
"EmailOctopus has the flexibility to design great-looking newsletters that stand out. The best part is it's free until 2,500 subscribers."
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Inside the Tech of a Paid Newsletter
Setting up a paid newsletter is quite a bit different, and perhaps more complex than setting up a simple blog. With a blog, you’ve got dozens of options, most of which are one-click installs. Pick your platform, choose a theme, and get to writing. It really can be that simple.

Show Notes & Insights:

  • The biggest difference between a newsletter and just writing is that a newsletter is writing on a schedule.
  • Everyone's first few newsletters will be bad. So don't wait, just get them out. Now it's only up from there.
  • If you want to start writing a daily newsletter. First start with a weekly newsletter. If you can't do that, then this isn't serious enough for you.
  • Live and die by you newsletter deadline.
  • Commit to a schedule. Pick a day and hour that you will actually send the newsletter. Pick a day and hour to actually sit down and write it.
  • Schedule at least 40-60 minutes to write your newsletter. Don't be aggressive with the time needed here. You'll spend a lot more time formatting and with technical issues too. Schedule time for the whole process.
  • Spend at least 4 weeks writing to really see if you're into writing that specific newsletter.
  • Technologies come and go. Always have a backup plan or self-host your landing pages, etc.
  • Your writing personality will change as you write your newsletter throughout the years.
  • If you're distinctly a writer, the moment you get to a place you're comfortable it'll be very uncomfortable since you'll realize there is more to learn. You're never done as a writer.
  • Take your newsletter seriously. This should be something you're serious about. Change the schedule to fit around your newsletter, not the other way around. There are real trade offs.
  • A newsletter can really transform your life and your business.
  • It's absolutely magical to build real relationships with your newsletter readers. You may never meet them physically, but the relationships develop.
  • Now is the best time to start a newsletter. The tools can never be cheaper, even free! But ultimately in the end it's up to you to actually do it.

Newsletter + Guest Info:

Other Resources:

Yaro Bagriy

Podcast host & community manager