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What makes a successful newsletter with Ernie Smith of Tedium

Yaro Bagriy
Yaro Bagriy

About this episode: This week we have Ernie Smith, a veteran in the newsletter space. Ernie has been running his newsletter Tedium for over six years and is also the founder of the Newsletter Nerds Facebook group. In this episode, we discuss what makes a newsletter successful, his newsletter tech stack, and the future of newsletters.

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We have talked about the basics of email deliverability and SPF in detail, so it’s about time we got into DKIM records, what they are, why you need one for your domain, and how to create them. The theory behind the DKIM record may seem a little more complicated than SPF or DMARC but the actual use is far less intimidating or difficult.
Episode 36 Part 2
About this episode: About this episode: In part 2 we're going to get Ernies thoughts on the creator economy and the downsides of it. We'll also talk about the future for newsletters.

Show Notes & Insights:

  • A successful newsletter has a good sense of it's own identity. You know what you're going to get when you read it.
  • A newsletter is one of those mediums where you can mold it to whatever makes sense for your audience. There isn't one successful structure or type of newsletter.
  • Over the years of running your newsletter, your tech stack will change and mold to what you need. Don't be afraid to switch when you need to.
  • The best email service provider for any newsletter is the one that makes the most sense for your newsletter.
  • How hands-on do you want to be with the tech of your newsletter? That should be a critical point in choosing the right ESP.
  • The scope of a newsletter is the big difference compared to a traditional publication.
  • There haven't been many improvements to email or reading email 5 years ago. For example, the process of writing emails still requires the use of tables, which is really resource-heavy code wise.
  • There is still room for newsletters and there's still room for newsletters to evolve.
  • Newsletters aren't going anywhere and will keep becoming more and more popular as the creator economy booms.

Newsletter + Guest Info:

Other Resources:

Yaro Bagriy

Podcast host & community manager

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