Premium value adds and community building with Rosie Sherry of Rosieland

27 Jul 2020

About this episode: On this episode of the Newsletter Crew podcast we have Rosie Sherry. She’s the expert on community building, community manager at IndieHackers, founder and unschooling mother to my 5 children. As a community builder myself, I really look up to Rosie and her insights. I’m so glad I had the chance to speak with her. We’ll discuss Rosies newsletter called Rosieland, value adds to premium newsletter subscriptions, how newsletter creators can expand on their newsletter by building a community around it, and the ways they can accomplish that goal.

Show Notes & Insights:

Many people think they know how to build communities by adding a lot of tech to it. Rosie does not believe that’s what creates sustainable communities.
The easiest way to break into any subject is to create a curation based newsletter around it.
A weekly newsletter creates accountability for the creator to produce something weekly and keep up with their niche.
Rosie has a weekly free curation based newsletter. Her paid version has more in-depth blog typewriting and also a private notion board.
Rosie has been considering doing chats, meetups, and podcasts to bring more of a community gathering around her newsletter.
It is not essential to build an audience first before you can start building a community.
A premium subscription makes the newsletter creator accountable to deliver content weekly.
Rosie wouldn’t have gotten her paid subscribers if she hasn’t spent the 43 weeks prior to sending out her free newsletters.
To create more community with your newsletter start adding extra dimensions to it. Virtual meetups, podcasts, webinars, etc.
The most successful newsletter creators turn their following into a community.
Substack is moving into a more community-centric platform.
If you’re looking to start a community from your newsletter you need to start knowing who they intimately are.
You don’t need to be an expert to create a successful newsletter in your niche. You simply need to want to be an expert.
Results will come with the habits you build.

Guest + Newsletter Info:

Rosieland: http://rosieland.substack.com/
Rosie Sherry: https://www.rosie.land/

Patreon: if you’re interested in supporting the show, become a patron here https://www.patreon.com/newslettercrew. We’ll be reading the supporters each week.

Podcast