About this episode: This week we have Elijah Murray the founder of GritList. Elijah set an extraordinary commitment recently. He’s committed himself to publish a newsletter every week for 10 years! In the digital age, 10 years is an absolute eternity, and Elijahs going until the end. In this episode, we’ll discuss why Elijah committed to 10 years, why the opportunity isn’t always better, why execution is the key to success, and so much more. If you’re serious about building a newsletter you won’t want to miss this episode.
Episode sponsor: Hecto.io. Hecto is the platform for newsletter creators and internet businesses to buy and sell ads.
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Show Notes & Insights:
- Newsletters are a great way to build an audience, find out what they need, and sell to them. No matter what product you’re building, you have that audience always.
- When your time horizon is years or even a decade, you aren’t as discouraged as much if you’re not seeing the growth you’ve set for yourself.
- If you’re committed to doing your newsletter, it doesn’t matter if the growth isn’t there right now because you have years to build.
- Set the bar really low with a very long time horizon.
- Keep focusing on the next article. And then the next, and the next.
- The problem that comes with more opportunity is jumping to the next thing that doesn’t necessarily mean it will be successful. Seeking out the next opportunity maximizes your exposure to opportunities, but jumping too often doesn’t allow you to capitalize on that opportunity.
- It doesn’t matter what you do. All that matters is how you do it and how long you commit to it.
- According to Derek Sivers, a brilliant idea is worth about $20 (and if you’re @levelsio an idea is worth $99). The execution is the deciding multiplier on how you can grow it.
- Push yourself past the executing of starting on a new idea.
- By jumping from one decision to the next you’re undermining your progress in any direction.
- Every newsletter creator should set a goal to commit to their newsletter for at least 5 years.
- Set your goal to a much simpler level to achieve.
- If you’re going to start a newsletter and commit to it for 5+ years, make sure it’s something you want to write about and do for that long.
- Just contemplating committing to 10 years of a newsletter, you’ll very quickly figure out if you’re wanting to do this. It’s a great thought experiment.
- “More Opportunity prevents you from making progress.”
- The 10 year rule
- Derek Sivers Multiply
- RadLetters interview with Yaro Bagriy
- Why you should be more unlikeable
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