Beginners

Substack vs. Revue
Paid
Members
Public
Twitter recently dropped the biggest news so far in 2021. That news was that Revue has been acquired by Twitter and it's a free service now with no monthly charges. Well, that's the exact same service which Substack has been offering for years. Plus Revue offers some amazing (and important)

How to Use Your Unsubscribe Page to Win Back Subscribers
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Members
Public
We all know that unsubscribe page is the last thing which a leaving subscriber will see but as newsletter owners do we want that to happen? I'm guessing no, we want our subscribers to stay. So instead of considering unsubscribe page as the exit point, consider it as an entry

Getting your newsletter in front of an audience
Paid
Members
Public
Growing your newsletter can be quite a difficult feat, and it takes a lot of patience and consistency to reach that first 1000 subscribers mark, but it's definitely not impossible. After my newsletter had recently reached that 1k milestone, here is a detailed account of the measures and practices I

How to Price a Paid Subscription Newsletter
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Members
Public
One of the most important questions you’ll need to answer before you launch is: “How much should I charge for this thing?”Price theory is a complex subject. There are literally dozens of books, as thick as a brick, that you could devour and learn to wield complex math

How to Name Your Newsletter
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Members
Public
It’s easy to think about starting a newsletter. You dream about the industry recognition you’ll get, the wave of paid subscribers whose monthly payments will be hockey-stick shaped—up and to the right, and all the clever things you will say about your area of expertise. But like

Winning at Deliverability
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Members
Public
Setting up an email newsletter seems like a no brainer…?? Buy a domain, choose a topic, make a landing page, pick your choice of email software and bobs your uncle….right? Not quite the case. Your deliverability is important and it means how often your newsletters reach the recipient’s

The Most Popular Paid Subscription
Newsletters
Paid
Members
Public
Paid newsletters are exploding. Obviously, I’m biased… but It’s an attractive model. If you’re the scribe-y type and have the means to communicate your viewpoints clearly, I really don’t think there’s a better opportunity for you today. In contrast to starting a blog, you’ve

Typical Formats for Newsletters
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Public
Over the past few weeks I’ve received a lot of questions from prospective creators about two things: What do I write about?What should it look like?In this post I’m going to give my thoughts on format, based on what I’ve seen out there in the