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Deliverability

Understanding Domain Reputation and Why It Matters

Understanding Domain Reputation and Why It Matters
Members Public

Gone are those days when IP reputation had been super important but now most of us send email using a shared IP which has diluted the importance of IP reputation and concentrated the importance of domain reputation. Nowadays domain reputation plays a key factor in deciding the delivery rate of

Ankit Ghosh
Ankit Ghosh
Deliverability
What is DMARC?

What is DMARC?
Members Public

The last concept of our technical deliverability series is DMARC (Domain Based Message Authentication Reporting and Conformance) Yes that's a mouthful I know, but let’s make it easier for you to understand. What is DMARCDMARC makes it easier to stop malicious email practices, like email spoofing. Basically this allows

Nic Getkate
Nic Getkate
Deliverability
What is a DKIM record?

What is a DKIM record?
Members Public

We have talked about the basics of email deliverability and SPF in detail, so it’s about time we got into DKIM records, what they are, why you need one for your domain, and how to create them. The theory behind the DKIM record may seem a little more complicated

Nic Getkate
Nic Getkate
Deliverability
What is an SPF record?

What is an SPF record?
Members Public

Stop forged emails and make sure your messages aren’t marked as spam I decided it was a good idea to make this a nice little continuation of the previous post in finer detail because we all know that deliverability is something that’s never static, it’s an ongoing

Nic Getkate
Nic Getkate
Deliverability
Winning at Deliverability

Winning at Deliverability
Members Public

Setting up an email newsletter seems like a no brainer…?? Buy a domain, choose a topic, make a landing page, pick your choice of email software and bobs your uncle….right? Not quite the case. Your deliverability is important and it means how often your newsletters reach the recipient’s

Nic Getkate
Nic Getkate
Deliverability

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