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8 Quick Tips to Double Your Newsletter Landing Page Conversion Rate

Yaro Bagriy
Yaro Bagriy

Getting traffic to your landing page is difficult and converting them is even difficult. In this detailed guide, we will focus on the latter. With minor tweaks to your landing page, you can increase your conversion rate significantly and get more subscribers despite getting the same website visitors.

First impressions matter everywhere. It can be physical or digital first impression. And in our case, landing pages give website visitors an initial glimpse of what our newsletter is all about.

Do you want a landing page that helps you convert subscribers like crazy? It's easy; all you need to do is follow these 8 quick tips.

1. Optimize Landing Page for Mobile

According to Statista, nearly half of the web traffic comes from mobile devices. It’s a no-brainer to have a mobile-optimized landing page if you want to get more subscribers. By following some useful tips, you can significantly improve the sign-up rates.

  • The font size should not be too small nor too big for a cramped mobile screen.
  • Mobile landing pages should be easily accessible to users. Having complicated plugins like Adobe Shockwave, Flash, or PN-24 images can cause loading problems, which encourages the user to divert to competitors' site simple landing page.
  • Speed is of primary importance here. 5 seconds is all it takes for a reader to drift off. So make sure to have a clean and straightforward design that loads instantly. Also, improve page speed by caching via CloudFlare whose free plan is enough to make the site blazing fast.

2. Clear and Concise Copy

A huge part of landing page optimization is writing your copy short yet sweet and something that quickly grabs the reader's attention. Your copy should be concise and tell the readers that they have landed in the right place. The Hustle is the perfect example. It tells us exactly what you will get by subscribing to the Newsletter.

‘’Less is more’’ could not be more applicable than the case of a newsletter. You don't need to overdo this bit, but make sure the important information is right there. Generally, a landing page with less content can increase conversions compared to one with more content because the audience can stay focused. Some landing pages may need more content than others, so it all just narrows down to context.

But no matter the type of newsletter, you should avoid fluffy & irrelevant content on your landing page.

Create Beautiful Newsletters
AWeber has everything you need to quickly and easily design and send your email newsletter in a matter of minutes.

3. Subscription Box

If you are asking people to sign up for something, keep it as simple as possible. Having a subscription button right in front of website visitors is an excellent strategy to ensure they don't miss it. Make the subscription box attention-grabbing and prominent.

Your end goal is to make them click that ‘’sign up’’ button, so there is no point in adding clutter to space.

By making the subscription process prominent, your conversion rate will surely increase as the reader only needs to enter their email address to subscribe.

Checkout MorningBrew’s landing page for inspiration.

4. Add Social Sign-up

Many times, users are too lazy to enter their email or they end up putting in the wrong email. Social logins work like a charm in such situations and allow the users to subscribe to your newsletter using their social account credentials. This change alone can increase your conversion rate many folds.

The most popular social accounts are Google, Facebook, Twitter and GitHub (used by programmers mainly). There are two ways to implement it considering your technical knowledge.

I can’t stop myself from adding the TLDRnewsletter example here.

You may notice that there is a sign-up with GitHub icon. Do you know why? Because their audience is technical and most of them have accounts on GitHub. So be smart and only show social accounts where your audience hangs.

5. Setup Auto-focus For Desktop

If you want to successfully make the readers sign up for your Newsletter, pre-populating the cursor in the right area is an excellent way to ease them. It’s almost like giving them a gentle nudge in the right direction. Not only does it reduce friction, but it significantly improves the conversion rate. The idea is to make the sign-up process as hassle-free and smooth as possible, and eliminating the smallest friction can make a huge impact.

Let’s get into the technical details. The autofocus cursor in the email input field is a boolean attribute. When present, it specifies that an <input> element should automatically get focus when the page loads fully. To implement it using HTML, checkout W3schools guide, or copy the code from StackOverflow page if you want to use Jquery for this purpose.

Tip: Only apply the auto-focus for desktop users. Because if you add it on mobile, it will automatically scroll the page to the email input field and the user may get annoyed as they haven't done this much-needed research before entering their email.

Create Beautiful Newsletters
AWeber has everything you need to quickly and easily design and send your email newsletter in a matter of minutes.

6. Add an exit intent pop-up

Pop-ups are the one feature that, if used wisely, can raise your conversion rate significantly. In the past, pop-ups were used in a spammy manner, and so it was a massive turn-off for the internet audience as it left them confused.

But those days are gone!

An exit intent pop-up is a great way to prevent website visitors from leaving the page without subscribing to your newsletter. When a user is about to exit the website, a useful exit-intent pop-up can stop them from doing so by displaying a pop-up with some lead magnet that is useful for the user.

Here is an exit-intent pop-up example using ebook as a lead magnet to capture email address:

To get more conversions from pop-ups, add a lead magnet in them. It can be

  • Checklist
  • Cheatsheet
  • Swipe File
  • E-book
  • Course
  • Webinar

7. Add Testimonials

The fear of missing out is a real thing among millennials and you can use this fear to your advantage by adding testimonials and customer reviews to your landing page. By doing this, you can build trust and establish authority for your website and also make the reader think, ''if they like it so much, I will too''. You can take it to the next level by showing your actual subscribers count on the landing page.

Singing your praises is always nice, but it is better if your customers are doing it. The Hustle newsletter have added testimonials to gain the user's trust and speed up the sign-up process.

8. Add Floating Subscribe Bar

Floating bars or sticky sidebars are somewhat similar to pop-ups except they are sticky as well as less intrusive than pop-ups. Generally, these are displayed on the top or bottom of the web page and remain in the same position as visitor scrolls.

It's a great way to capture visitors' attention without disturbing or annoying them. The best place to add the floating bar is your content pages like newsletter archive and blogs. That way even when the user doesn’t land directly on the landing page, he can still subscribe by using the floating bar. Clever, right?

Morningbrew.com is utilizing this tactic beautifully on every content page. You can experience it here as well.

Wrap up

We don’t guarantee that you will become the next MorningBrew with 3 million subscribers. But we assure you that these simple yet effective tips will surely increase your conversion rate up to 5x.

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Yaro Bagriy

Podcast host & community manager


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