Mar 31, 2021
Twitter is an excellent resource for connecting with people who share your interests and passions. And it’s a great place to promote your business, too.
Thirty-four percent of marketers use Twitter as a lead acquisition tool. But to stand out from the crowd, it's smart to make a plan for promoting your newsletter effectively. Here are some tips to help you grow your email list with Twitter.
1. Establishing your Twitter profile
Here are a few steps you should take when setting up your Twitter account.
- Add an image to your Twitter profile. If it’s a personal account, then add your image. If it’s your newsletter handle, then add your newsletter logo.
- Add a relevant header image (cover photo). Twitter allows 1500×1500 pixels image.
- Add your website in the profile section.
- Write a sharp Twitter bio. Your bio text should compel the visitor to signup for your mailing list. Also, add your newsletter sign-up link.
- Add your personal Twitter handle in your newsletter handle bio and vice versa.
2. Pin the best tweet
On Twitter, you get the option to pin the tweet at the top of the feed. Pin the best one that grabs the attention of your audience. Twitter threads work well in the pinned tweets. Create a thread that will grab some attention, and add a newsletter sign-up link at the bottom of the thread. Some brands and newsletters leverage pinned tweets for promoting upcoming events or contests. Here's an example from The Hustle.
3. Share newsletter issues
Some ESPs like MailChimp allow you to publish your newsletter archives as static webpages. Substack posts also live as clickable links. Once you've gone through the effort of writing a newsletter, make sure you share it far and wide. And, share with consistency. Publish your newsletter at the same time, every week, and promote it on Twitter with the same cadence.
4. Optimize content for Twitter shares
In your newsletter, make it easy for readers to share posts. Adding click-to-tweet links inside your newsletter will increase the chances of getting more shares. Click To Tweet, and Share Link Generator are handy tools for creating click-to-tweet links, although many newsletter platforms have this built in already, you just need to take advantage of it!
5. Interact with people in your niche
Create a Twitter list of folks who operate in your sector or niche. Set aside some time on the daily basis to interact and engage with their tweets. The goal is not to be spammy, but to add value to existing conversations taking place within your target audience.
6. Repurpose your newsletters
Reduce, reuse, recycle. Make sure you're repurposing the content you've already created. Take a look at your last newsletter edition and write two or three tweets from the existing copy. Schedule those tweets using a tool like Buffer, and you're all set with social posts for the week.
7. Tweet more
Twitter is a microblogging platform. According to Moz, 18 minutes is the median lifespan of a tweet. On Twitter, more really is more. Increasing your volume and frequency increases your reach. To maintain a proper publishing schedule, check out tools like SocialBu or Publer.
8. Check your analytics
Checking Twitter analytics will give you an idea about what kind of tweets have worked well and which ones haven’t.
To check analytics, log in to your Twitter account and visit https://analytics.twitter.com/. Twitter provides metrics like top tweets, tweet impressions, profile visits, mentions, and followers. This way, you can figure out what kind of content works for you and what doesn’t. Then double down on what’s working for you.
9. Optimize newsletter landing page
Once your Twitter is a traffic generating machine, you'll want to optimize the page you're sending that traffic to. If it's a landing page promoting your newsletter, there are several strategies you can use to increase conversions and turn that traffic into subscribers. Find our full guide here.
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