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Guide on Collecting Feedback for your Newsletter

Ankit Ghosh
Ankit Ghosh

Building and writing a newsletter is the easy (somewhat) part. Growing your audience and connecting to them is the tough part.

To fix this you need to make sure your audience start engaging with the content and believe me or not it's very hard. Even the best of us fail to excel here.

Do you know why this happens? This is because your audience thinks that the emails are automated (which is true) and there is nobody ready to listen to them. Also in general most people won't click on the links you added which results in low CTR and we all know higher the CTR, higher the reputation.

So here I'm talking about two things, one is engaging your audience and other is improving your CTR.

Now the best way to engage with your audience is by letting them know that you are hearing and getting their feedback. So let's begin with how. Below is a screenshot of how we'll be configuring the feedback mechanism for your newsletter.

In this guide we'll take you step-by-step on how to create a simple newsletter feedback mechanism using Splitbee to increase CTR, engagement, and collect that valuable feedback from your audience. Don't worry, even if you're not tech savvy, it'll be simple to implement.

This is the easiest part. Simply add the link at the footer of your email so that your email. Here's a sample.

Was it useful? Help us to improve!

With your feedback, we can improve the letter. Click on a link to vote:

๐Ÿ‘ That helped me. Thanks. (link to feedback form)

๐Ÿ‘Ž Not interesting to me. (link to feedback form)


Have a spare minute?

Was the content good ย (link to feedback form) or bad (link to feedback form)?

These are just few samples, be creative to build your own.

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Step 2: Creating Feedback Forms

To collect feedback you'll have set up two different pages with different forms. One for satisfied users, another for the unsatisfied user. Here's how your link should look like.

User satisfied โ†’

User unsatisfied โ†’

Below is a sample image of a feedback form.

Also do remember it's very important to have both your forms on 2 different pages, it's very essential for tracking user feedback which we will see later in this post.

In this article I won't be teaching you how to build forms but here is a couple of article for WordPress and Ghost.

Step 3: Tracking User Feedback Clicks

Now before we start doing this, we'll have to understand few numbers.

So assume you have 10,000 email subscribers and around 25% of these subscribers click on your feedback link. That comes to 2,500 clicks and out of these 2,500 people not everyone will fill up the feedback form so it's very necessary to track clicks too and not just rely on feedback forms.

To do this we will be using a tool called Splitbee. We'll be using this tool a lot from here.

So to track clicks one need to simply add Splitbee on both of your form pages. After that, you'll be able to see user clicks on their dashboard.

So in the above sample image from the dashboard you can see that we got total of 20(18+2) click on our feedback forms. Which comes down to 10% unhappy users and 90% happy users. Isn't it super easy?

Step 4: Track User Form Flow

We will be using Splitbee track user flow for feedback page to thank you page, so one successful flow is equal to one submitted feedback.

Eg.- โ†’

To track this first you need to build an thank you page on which the user will be redirected upon successful submission.

Here's the HTML code for that:

<!-- The Iframe code will setup the redirection -->

<iframe name="hidden_iframe" id="hidden_iframe" style="display:none;" onload="if(submitted) ย {window.location='<>';}"></iframe>

<form method="POST" id="FormID" action="link provide by your ESP" target="hidden_iframe" onsubmit="submitted=true;">

<!-- The Feedback Form Content Goes Here -->


Now this code is only for those who are not using any CMS plugins like WP Forms, so see if your website builder has a option if not then use this.

It's time to setup Splitbee now. One the dashboard click on funnels. Then click on Add Step under Create New Funnel.

In pages choose /happy or /unhappy in step 1 and /thank-you in step too. Here's how your funnel should look like.

So in this image we can clearly see how many people clicked on satisfied link and how many out of then gave us some feedback.

Step 5: Setup Notification on Submission

This is a completely optional step but I'll say it's good to have one. In this step we'll be using Splitbee to send us a text on Telegram every time a user submits a feedback.

For this go to Automations then click on Select Trigger. There simply choose Thank-You page and viola, you'll be given the option to get notifications. Simply choose Telegram and follow the instructions.

Now that we have done setting up things, let's see the benefits:

  1. Improved CTR
  2. User Feedback
  3. Better connection with user

Some newsletter publishing platforms like Revue have this feedback functionality built in.

I'm hoping you'll find this article helpful and will be sharing it with your Twitter and Facebook friends.

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Ankit Ghosh

Freelance content writer and organic marketing enthusiast.

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