Twitter is an excellent resource for connecting with people who share your interests and passions. And it’s a great place to promote your business, too.
Thirty-four percent of marketers use Twitter as a lead acquisition tool. Considering these stats, it’s a great place to promote your business. In our case, the newsletter is our business. So we can use it for promoting our newsletter. But you have to know how to do it.
Twitter is like a crowded bar. To stand out from the crowd, you have to make a plan for promoting your newsletter effectively. Here are some tips to help you grow your email list with Twitter.
1. Establish Your Twitter Profile
Capturing people’s attention in a crowded platform is getting tougher and tougher. Having an interesting Twitter profile will help you stand out from the crowd and squeeze extra traffic as well. There are many ways you can improve your Twitter profile and set it up so that it could perform better. Here are some steps you should take to optimize your Twitter profile.
- Add an image to your Twitter profile. If it’s a personal account, then add your image. If it’s your newsletter handle, then add your newsletter logo.
- Add a relevant header image (cover photo). Twitter allows 1500×1500 pixels image.
- Add your website in the profile section.
- Write the perfect Twitter bio. Your bio text should compel the visitor to signup for your mailing list. Also, add your newsletter sign-up link in the Twitter bio. This way, you have created another link pointing visitors to your profile.
- Add your personal Twitter handle in your newsletter handle bio and vice versa. This way, you will also get extra followers on your personal profile. Do the same in your personal handle bio.
2. Pin the Best Tweet
On Twitter, you get the option to pin the tweet at the top of the feed. By pinning any tweet, users will immediately see that tweet first when they visit your Twitter profile. The mistake many newsletter creators often make is they pin any random tweet. Instead of pinning any random tweet, pin the best one that grabs the attention of your audience.
Twitter threads work well in the pinned tweets. First, offer massive value by your Twitter thread. Then at the end of the Twitter thread, add a newsletter sign-up link. So, the reader ends up signing for your newsletter. This way, you can convert Twitter followers to newsletter subscribers as well.
Some brands and newsletters leverage pinned tweets for promoting their upcoming event or contest. @TheHustle is doing the same through their pinned tweet. It’s a great way to get more newsletter subscribers.
3. Share Newsletter Issues
Being a newsletter creator, I know that publishing newsletter issues on the website feel a burden. But, it’s a great way to offer value to your readers and sponsors. So, publish your newsletter on the website.
Once you post it on your website, all you need to do is share the link on Twitter. Do it for every newsletter issue. This way, you will get another opportunity to talk about your newsletter - every week.
Some of the Twitter followers will end up reading your newsletter. And few of them will subscribe to your newsletter as well. These things compound up and you will get another source for getting subscribers.
4. Optimize Content for Twitter Shares
Adding the click-to-tweet links inside your newsletter will increase the chances of getting more shares. Not just newsletter, you can use click-to-tweet links in your blog as well. This will encourage your readers to share your content on Twitter. Click To Tweet, and Share Link Generator are handy tools for creating click-to-tweet links.
Some of you may not know, what is a click-to-tweet link. Check it in action here.
When the user clicks on the click-to-tweet link, he/she will be redirected to Twitter with pre-filled tweet. All he/she has to do is click on the ‘Tweet’ button, and tweet will be published. This way, you will be tapping into their audience and getting some new followers and subscribers from there as well.
Click-to-tweet links allow your audience to share your content with their followers on Twitter and expose your work to new audiences. It’s another amazing way to increase the reach of your content.
5. Interact More with Snipe List
First of all, what is a Snipe list?
Snipe list is the list of influenecers in your niche.
Make your own snipe list by adding your niche influencers in a private Twitter list and call it ‘Snipe’. Adding them is not enough. Set aside some time on the daily basis to interact and engage with their tweets.
Keep in mind, don’t be spammy. Make sure to comment only if you can add some value. Once you start doing this on a regular basis, you will start getting traction.
You will notice some Twitter handles in this list interact more by liking and replying to your comments. Double your effort on them. But some of them willn’t engage in return - it’s normal. Just remove them to save your energies and add new influencers. This way you will be growing fast on Twitter and building connections with influencers as well.
6. Repurpose your newsletters
Spent hours writing an email?
Don’t let this hard work go in vain.
Repurpose your newsletter stuff.
All you have to do is take your newsletter content and make multiple tweets from it. Share them over the week. The best way for repurposing newsletter stuff is to use a social media scheduling tool and schedule the content snippets from your newsletter.
This way, you are giving Twitter followers an idea about what type of content they will get in the newsletter. And if you are running a paid newsletter, sharing exclusive content on Twitter can bring up paid subscribers. @Lennysan is using it effectively and his newsletter makes over $100K per year now. Follow him to learn and copy his method.
7. Tweet More
Twitter is a microblogging platform. According to Moz, 18 minutes is the median lifespan of a tweet. To increase your reach, the best thing you can do is creating & publishing more content. Unlike other social media platforms like Facebook, Instagram, etc., Twitter is the social networking platform where you should publish more often.
When publishing on Twitter, it is important to have a schedule. Without a posting schedule, you will be posting randomly, which will make it challenging to maintain the frequency. To maintain a proper publishing schedule, it is best to use tools like SocialBu or Publer.
9. Check Your Analytics
It is good to keep publishing tweets on a consistent basis, but it is also equally important to keep an eye on the Twitter analytics. Checking analytics of your Twitter handle will give you an idea about what kind of tweets have worked well and which ones haven’t. This way, you can figure out what’s working for you, at what posting time, with what hashtags, etc.
To check analytics, log in to your Twitter account and visit https://analytics.twitter.com/. Twitter provides metrics like top tweets, tweet impressions, profile visits, mentions, and followers. This way, you can figure out what kind of content works for you and what doesn’t. Then double down on what’s working for you.
10. Optimize Newsletter Landing Page
When it comes to promoting newsletters on Twitter, adding links in bio and sharing newsletter content is not enough. From your Twitter handle, your goal is to drive people to your landing page, right?
What if your landing page isn’t optimized. This will result in poor conversion rate that will waste your marketing efforts.
So, have an appealing landing page will boost your conversion rate and bring more subscribers as well. To optimize the landing page, write clear and concise copy, make it optimized for mobile, and also add exit intent pop-up. We have written a separate blog post about optimizing your newsletter landing page. Read and implement it!
Twitter is a massive social media platform, which can be used for promoting your newsletter. To help you reach your ideal audience on this platform, tweet more, and share your newsletter content on it. And interacting with Snipe list is a great way to tap in someone else’s audience without spending money on Twitter ads.
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